I just came across mention of a company I’d never heard of, called Chromatic Cosmetics. I assumed, based on the name, that it was probably another Lady Burd reseller. Boy was I wrong.
At first glance I thought wow, their product photos look familiar. Then I thought that some of the eyeshadows had to be repacked micas; I was seeing color after color that looked exactly like micas I have purchased from TKB. And then I saw a product that I knew I had seen before, name, swatch, and all.
Some of you may remember my discussions about a company called Caustic Cadets Cosmetics, but if not, here’s a reminder, or two, or three.
The product I knew I had seen before? It was Crime Scene, except now Chromatic sells it. Chromatic sells every one of the neon-but-not eyeshadows I’ve screencapped, all with the same names, product photos, and descriptions.
What a coincidence for an Etsy shop that only created their account last October.
What a coincidence when Caustic Cadets’ facebook page has been abandoned since last November.
It’s no longer coincidence when updates on Caustic Cadets’ facebook page redirect to the Chromatic Cosmetics Etsy shop.
Renaming your company is a fine thing to do if you’re actually overhauling the brand, changing your products, something of that nature. But the thing with Caustic Cadets is I was not the only blogger to out them for their multitude of unsafe, unapproved products, for their lying about product safety, for all of the questionable things they were doing. And their business got hurt by that, because who wants to shop with a company that makes up false US FDA regulations in order to sell products?
Slapping a new name on your Etsy shop, while failing to change any of your products, work on product safety, or basically attempt to improve in any way as a business owner will not fix the problem you had in the first place.
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Oh this company. Ivy from Rock, Roll, Glam recently had a bit of a tiff with them. They were using her pictures and the owner was under the impression that she could use the photographs because they depicted her products. She did end up removing the pictures I believe but I could not believe her justification!
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Oh boy, that was ridiculous to the point of hilarity. And to think I gave them a chance in the first place! This owner clearly doesn’t respect basic rules about anything, whether it’s FDA regs or image usage rights.
I noticed the name swap almost immediately because — having purchased samples of them for the blog post the owner stole from — the “neon” shadows are quite recognizable to me. I thought it was quite fishy as well, given the company’s past. Yuck.
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Bwah? What is even the rational behind doing something like that when one can simply find what your old name was?
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A Girl and Her Shadows by Shatteredshards is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License. Permissions beyond the scope of this license may be available at http://shatteredshards.com/creative-commons-licensing/.
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