Review: Concrete Minerals Electric Eye Primer
Before Purchase: Most primers don’t work with my oily eyelids, but Heather of Eyeconic raves about Electric Eye Primer and it seemed to be a bit different from what I’ve tried so I decided to give it a shot when I placed my Concrete order.
Price: Electric Eye Primer is priced at $11 USD for 0.35 oz on Concrete’s website, but I paid $9.99 USD through the Etsy shop before it was closed.
Packaging: Electric Eye Primer comes in a little screw-top tin, which is sealed with a shrink wrapper. Please note that the tins are only half-full; there’s very little size choice in tiny cosmetic tins, but you need so little product anyhow that it should last you awhile.
Ingredients: They are listed on the website as well as on the bottom label of the tin and are as follows:
INGREDIENTS: Cyclopentasiloxane, Dimethicone/Vinyl Dimethicone Crosspolymer, Beeswax, Dimethicone, Silicon Dioxide, Hydrogenated Polyisobutene MAY CONTAIN: Mica, Titanium Dioxide, Iron Oxide, Tin Oxide
The Product: It’s sort of a softer-than-expected butter; it looks like a firmer wax in the tin until you get into it, but I wouldn’t call it a cream at all. I found that it blended fairly easily, and it doesn’t take much for good results. So, let’s compare it to my everyday primer, Too Faced Shadow Insurance:
As you can see, not terribly different in the results, except for Words are the Remedy at the bottom (wow!). I could have used a little less Electric Eye and eliminated that balling; this was my very first time using it.
That’s all well and good, but things usually fall apart in the test run.
The only problem I had was with the severe weather that afternoon necessitating the use of lamps all day. Seriously. I stopped taking photos at 11 1/2 hours, but I did keep it on past 12 with very minimal creasing, so minimal that I only caught it once I got the pictures into Photoshop.
Final Thoughts:
- Was I happy with my purchase? Surprisingly, yes!
- Would I purchase Electric Eye Primer again? Yep!
- Rating? 5 out of 5 stars.



Have you used Sobe’s primer? I was using TKB’s primer for a while because it was cheap and it sort of kept me from creasing. Better than any of the high street brands, in any case. I was looking at indie primers, but I am super oily and I don’t know which to choose from!
I just wanted to ask because I was rec’d Primed and Proper but if you think Concrete Mineral’s primer works better I’ll try that one first!
I have used Sobe’s primer, and, in fact, have a review up for it!
http://shatteredshards.com/2011/06/23/review-sobe-primed-proper/
I have oily eyelids as well, and definitely recommend Concrete’s primer over Sobe’s. The review has the details, but to sum it up, I somewhat regretted buying Sobe’s primer, it performed that poorly for me.
Thank you for pointing out your review! *sheepish grin* I’ve been leaning towards making a Concrete Minerals purchase and the primer will probably be the reason I splurge.
My makeup just melts off my face with primers on, let alone without, so I’m always on the look out for things that will help.
I haven’t tried UDPP (was a principle thing with their ridiculous packaging), but TFSI works pretty well for me and has been my go-to primer. It’s taken trial and error to find the amount of product that works best for me, but I can go a good 14 hours with hardly any creasing.
Huh. Maybe I wasn’t using enough of TFSI? I wasn’t using enough for it to be very opaque; I was worried about it balling up. UDPP didn’t make any difference in creasing, except more product suck in my crease than just disappeared. :(
How long you wait between the primer and shadow application also changes the outcome; I blend the primer in really well and it ends up just feeling silky and doesn’t seem to be damp in any way. I apply to both eyes, then start eyeshadow application right after (not that I rush it, I just don’t wait), applying each color to both eyes rather than doing one eye completely and then the other. I use something like 1/2 to 2/3 of a pea on each lid, and blend up to my eyebrow/out past my eye socket bone.