Review: Concrete Minerals Electric Eye Primer

Before Purchase: Most primers don’t work with my oily eyelids, but Heather of Eyeconic raves about Electric Eye Primer and it seemed to be a bit different from what I’ve tried so I decided to give it a shot when I placed my Concrete order.

Price: Electric Eye Primer is priced at $11 USD for 0.35 oz on Concrete’s website, but I paid $9.99 USD through the Etsy shop before it was closed.

Packaging: Electric Eye Primer comes in a little screw-top tin, which is sealed with a shrink wrapper. Please note that the tins are only half-full; there’s very little size choice in tiny cosmetic tins, but you need so little product anyhow that it should last you awhile.

Ingredients: They are listed on the website as well as on the bottom label of the tin and are as follows:

INGREDIENTS: Cyclopentasiloxane, Dimethicone/Vinyl Dimethicone Crosspolymer, Beeswax, Dimethicone, Silicon Dioxide, Hydrogenated Polyisobutene MAY CONTAIN: Mica, Titanium Dioxide, Iron Oxide, Tin Oxide

The Product: It’s sort of a softer-than-expected butter; it looks like a firmer wax in the tin until you get into it, but I wouldn’t call it a cream at all. I found that it blended fairly easily, and it doesn’t take much for good results. So, let’s compare it to my everyday primer, Too Faced Shadow Insurance:

Concrete Electric Eye Primer/TFSI comparison

As you can see, not terribly different in the results, except for Words are the Remedy at the bottom (wow!). I could have used a little less Electric Eye and eliminated that balling; this was my very first time using it.

That’s all well and good, but things usually fall apart in the test run.

Concrete Electric Eye Primer test run

The only problem I had was with the severe weather that afternoon necessitating the use of lamps all day. Seriously. I stopped taking photos at 11 1/2 hours, but I did keep it on past 12 with very minimal creasing, so minimal that I only caught it once I got the pictures into Photoshop.

Final Thoughts:

  • Was I happy with my purchase? Surprisingly, yes!
  • Would I purchase Electric Eye Primer again? Yep!
  • Rating? 5 out of 5 stars.