Review: Sobe Primed & Proper
Before Purchase: Grey of Gothique wrote a rave review for this primer, saying she liked it more than Urban Decay Primer Potion (and her swatch photos backed it up). I thought I would try comparing it to my preferred primer, Too Faced Shadow Insurance.
Price: The bottle is sold for $10.99 USD and contains 0.5 oz of product.
Packaging: Primed & Proper comes in a tiny oval squeeze bottle; I’ve seen indie bath and body companies selling lotion in bigger bottles of this type.
Ingredients: aloe barbadansis juice, cyclomethicone, capric/caprylic triglycerides, dimethicone vinyltrimethyl crosspolymer, dimethicone, vitis vinifera oil, camellia sinesis oil, silica, squalane, cetyl alcohol, vitamin E, sodium hydroxymethylglycinate. I have to note that the ingredients list is ridiculously hard to read on the tube (tiny, fuzzy print), and I did not see it on Sobe’s website, so I doublechecked it against the ingredients list Grey published awhile back.
The Product: Let’s look at how the Primed & Proper compares to TFSI.
Now, swatches!
Intrigued, I decided to try using it under my eye makeup. Oh, the things I do for this blog.
Frankly, I’m glad that I was smart enough to do the test run on a day I stayed home, because I would have been embarassed to leave my house with that mess on my face.
Final Thoughts:
- Was I happy with my purchase? Of course not.
- Would I purchase Sobe Primed & Proper again? No; it must not work for people with oily eyelids. Truth be told, the formula is very much like body lotion in consistency, feel, et cetera, so I questioned its ability to last on me.
- Rating? 0.5 out of 5 stars.








heh, I was about to write that I ordered it recently and I like it … but then I took a look at my eye makeup (wearing the primer for about 9 hours now) and yeah, creasing. But today it’s a hot day and I was sweating, and I normally have dry lids, so I’ll have to test it further. I like the way it looks right after application, though.
I can have varying results with TFSI; sometimes I see creasing after about 4-5 hours, sometimes I see none after 14 hours, but I’ve noticed that using a little more product than I think I should be using does seem to reduce/eliminate creasing.
Primed & Proper works awesome for some people, but I wanted to make sure I got a review out there that shows how it can fail for someone with oily lids.
I had the same fail with the Primed and Proper. My eyelids are also oily.
Oh man that’s awful :( though I suppose I shouldn’t be surprised, because it looks like a face primer next to TFSI.
PS I got the eyeshadows yesterday, thanks so much! ^__^
Glad to see someone had the same experience as me! =( I also have very oily lids. This did absolutely nothing for my shadow.
I saw so many good reviews, it was kind of shocking how poorly it worked for me.
On a positive note, if you’re looking to try new primers, I definitely suggest Electric Eye Primer from Concrete Minerals. I easily get 12, 14, even longer hours without any creasing.